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Homework #7

In the article, Designer tweak famous logos to use less ink, by Jacopo Prisco, they write how logo designers could save companies money and help save the environment just by doing some minor tweaks to a logo. My initial reaction to this article was that I have always seen these types of logos in the wild, but I thought it was purely for aesthetic design. I think it is pretty genius that by simply not filling in parts of your logo could help save money and the environment while not taking away too much from the overall design of the logo. The logo still looks good, even without it filled in completely.
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